


High Tide switches to discount club model
For its more than 245,000 Cabana Club members, High Tide says it will leverage its in-house brands to provide an exclusive customer experience, which will drive customer loyalty and expand market share. Effective immediately, all of the firm’s stores will be offering...
‘Epic moment for cannabis’: Industry celebrates third anniversary of legalization in Canada
Even after three years, new and innovative products are being introduced. “I think cannabis is divided between, you know, those who want to use it recreationally, but I think there’s a huge interest in people that want to use it for their wellness...
UFC Veteran Elias Theodorou Is The World’s First Cannabis Sanctioned Pro Athlete
Like most athletes, Elias Theodorou likes being first. In 2014, the mixed martial artist known as ‘The Spartan’ became the first Canadian to win The Ultimate Fighter, the UFC’s reality TV competition. Last year, his list of feats grew again when he became the first...
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