With a diverse policy background across healthcare, economics, regulatory affairs, and labour relations, Omar has a proven track record developing complex policy proposals, building stakeholder coalitions, and leading and executing communications plans.

A seasoned cannabis industry professional Omar comes to High Tide from one of the world’s leading global communications companies, where he served as National Cannabis Sector Lead. During his tenure, Omar worked with several licensed cannabis producers, retailers and companies involved in the cannabis ancillary space to affect public policy changes and build corporate profile.

He has over 15 years of experience working as a political and communications strategist in Canadian federal and provincial politics, including serving as Chief of Staff to several Ontario Ministers, including, the Minister of Health and Long-Term Care, the Minister of Economic Development and Trade and the Minister of Government Services.

Senior Vice President of Corporate & Public Affairs at High Tide Inc
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High Tide Inc

Over a decade of experience in the cannabis industry has positioned High Tide Inc as a leading enterprise operating across Canada, Europe and The United States. Founded in 2009, our portfolio companies include a dominant Canadian cannabis retail chain, a global manufacturer and distributor of cutting-edge consumption accessories, and 3 of the 5[1] most popular accessories ecommerce platforms in the world. Combined, our online platforms saw almost 100 million[2] site visits throughout 2020.  In 2021, we were named one of Canada’s Top Growing Companies by the Globe and Mail Report on Business. We’ve spent the last decade developing an intimate understanding of cannabis consumers and a suite of retail experiences to service their interests, uniquely positioning High Tide for international expansion through emerging legal markets. 

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